Learning Universal User Representations Leveraging Cross-domain User Intent at Snapchat

The development of powerful user representations is a key factor in the success of recommender systems (RecSys). Online platforms employ a range of RecSys techniques to personalize user experience across diverse in-app surfaces. User representations are often learned individually through user's historical interactions within each surface and user representations across different surfaces can be shared post-hoc as auxiliary features or additional retrieval sources. While effective, such schemes cannot directly encode collaborative filtering signals across different surfaces, hindering its capacity to discover complex relationships between user behaviors and preferences across the whole platform. To bridge this gap at Snapchat, we seek to conduct universal user modeling (UUM) across different in-app surfaces, learning general-purpose user representations which encode behaviors across surfaces. Instead of replacing domain-specific representations, UUM representations capture cross-domain trends, enriching existing representations with complementary information. This work discusses our efforts in developing initial UUM versions, practical challenges, technical choices and modeling and research directions with promising offline performance. Following successful A/B testing, UUM representations have been launched in production, powering multiple use cases and demonstrating their value. UUM embedding has been incorporated into (i) Long-form Video embedding-based retrieval, leading to 2.78% increase in Long-form Video Open Rate, (ii) Long-form Video L2 ranking, with 19.2% increase in Long-form Video View Time sum, (iii) Lens L2 ranking, leading to 1.76% increase in Lens play time, and (iv) Notification L2 ranking, with 0.87% increase in Notification Open Rate.

Heuristic Methods are Good Teachers to Distill MLPs for Graph Link Prediction

Link prediction is a crucial graph-learning task with applications including citation prediction and product recommendation. Distilling Graph Neural Networks (GNNs) teachers into Multi-Layer Perceptrons (MLPs) students has emerged as an effective approach to achieve strong performance and reducing computational cost by removing graph dependency. However, existing distillation methods only use standard GNNs and overlook alternative teachers such as specialized model for link prediction (GNN4LP) and heuristic methods (e.g., common neighbors). This paper first explores the impact of different teachers in GNN-to-MLP distillation. Surprisingly, we find that stronger teachers do not always produce stronger students: MLPs distilled from GNN4LP can underperform those distilled from simpler GNNs, while weaker heuristic methods can teach MLPs to near-GNN performance with drastically reduced training costs. Building on these insights, we propose Ensemble Heuristic-Distilled MLPs (EHDM), which eliminates graph dependencies while effectively integrating complementary signals via a gating mechanism. Experiments on ten datasets show an average 7.93% improvement over previous GNN-to-MLP approaches with 1.95-3.32 times less training time, indicating EHDM is an efficient and effective link prediction method.

Beyond Unimodal Boundaries: Generative Recommendation with Multimodal Semantics

Generative recommendation (GR) has become a powerful paradigm in recommendation systems that implicitly links modality and semantics to item representation, in contrast to previous methods that relied on non-semantic item identifiers in autoregressive models. However, previous research has predominantly treated modalities in isolation, typically assuming item content is unimodal (usually text). We argue that this is a significant limitation given the rich, multimodal nature of real-world data and the potential sensitivity of GR models to modality choices and usage. Our work aims to explore the critical problem of Multimodal Generative Recommendation (MGR), highlighting the importance of modality choices in GR nframeworks. We reveal that GR models are particularly sensitive to different modalities and examine the challenges in achieving effective GR when multiple modalities are available. By evaluating design strategies for effectively leveraging multiple modalities, we identify key challenges and introduce MGR-LF++, an enhanced late fusion framework that employs contrastive modality alignment and special tokens to denote different modalities, achieving a performance improvement of over 20% compared to single-modality alternatives.

GiGL: Large-Scale Graph Neural Networks at Snapchat

Recent advances in graph machine learning (ML) with the introduction of Graph Neural Networks (GNNs) have led to a widespread interest in applying these approaches to business applications at scale. GNNs enable differentiable end-to-end (E2E) learning of model parameters given graph structure which enables optimization towards popular node, edge (link) and graph-level tasks. While the research innovation in new GNN layers and training strategies has been rapid, industrial adoption and utility of GNNs has lagged considerably due to the unique scale challenges that large-scale graph ML problems create. In this work, we share our approach to training, inference, and utilization of GNNs at Snapchat. To this end, we present GiGL (Gigantic Graph Learning), an open-source library to enable large-scale distributed graph ML to the benefit of researchers, ML engineers, and practitioners. We use GiGL internally at Snapchat to manage the heavy lifting of GNN workflows, including graph data preprocessing from relational DBs, subgraph sampling, distributed training, inference, and orchestration. GiGL is designed to interface cleanly with open-source GNN modeling libraries prominent in academia like PyTorch Geometric (PyG), while handling scaling and productionization challenges that make it easier for internal practitioners to focus on modeling. GiGL is used in multiple production settings, and has powered over 35 launches across multiple business domains in the last 2 years in the contexts of friend recommendation, content recommendation and advertising. This work details high-level design and tools the library provides, scaling properties, case studies in diverse business settings with industry-scale graphs, and several key lessons learned in employing graph ML at scale on large social data. GiGL is open-sourced at https://github.com/snap-research/GiGL.

Retrieval-Augmented Generation with Graphs (GraphRAG)

Retrieval-augmented generation (RAG) is a powerful technique that enhances downstream task execution by retrieving additional information, such as knowledge, skills, and tools from external sources. Graph, by its intrinsic "nodes connected by edges" nature, encodes massive heterogeneous and relational information, making it a golden resource for RAG in tremendous real-world applications. As a result, we have recently witnessed increasing attention on equipping RAG with Graph, i.e., GraphRAG. However, unlike conventional RAG, where the retriever, generator, and external data sources can be uniformly designed in the neural-embedding space, the uniqueness of graph-structured data, such as diverse-formatted and domain-specific relational knowledge, poses unique and significant challenges when designing GraphRAG for different domains. Given the broad applicability, the associated design challenges, and the recent surge in GraphRAG, a systematic and up-to-date survey of its key concepts and techniques is urgently desired. Following this motivation, we present a comprehensive and up-to-date survey on GraphRAG. Our survey first proposes a holistic GraphRAG framework by defining its key components, including query processor, retriever, organizer, generator, and data source. Furthermore, recognizing that graphs in different domains exhibit distinct relational patterns and require dedicated designs, we review GraphRAG techniques uniquely tailored to each domain. Finally, we discuss research challenges and brainstorm directions to inspire cross-disciplinary opportunities. Our survey repository is publicly maintained at https://github.com/Graph-RAG/GraphRAG/.

MRI2Speech: Speech Synthesis from Articulatory Movements Recorded by Real-time MRI

Previous real-time MRI (rtMRI)-based speech synthesis models depend heavily on noisy ground-truth speech. Applying loss directly over ground truth mel-spectrograms entangles speech content with MRI noise, resulting in poor intelligibility. We introduce a novel approach that adapts the multi-modal self-supervised AV-HuBERT model for text prediction from rtMRI and incorporates a new flow-based duration predictor for speaker-specific alignment. The predicted text and durations are then used by a speech decoder to synthesize aligned speech in any novel voice. We conduct thorough experiments on two datasets and demonstrate our method's generalization ability to unseen speakers. We assess our framework's performance by masking parts of the rtMRI video to evaluate the impact of different articulators on text prediction. Our method achieves a $15.18\%$ Word Error Rate (WER) on the USC-TIMIT MRI corpus, marking a huge improvement over the current state-of-the-art. Speech samples are available at \url{https://mri2speech.github.io/MRI2Speech/}

Advancing NAM-to-Speech Conversion with Novel Methods and the MultiNAM Dataset

Current Non-Audible Murmur (NAM)-to-speech techniques rely on voice cloning to simulate ground-truth speech from paired whispers. However, the simulated speech often lacks intelligibility and fails to generalize well across different speakers. To address this issue, we focus on learning phoneme-level alignments from paired whispers and text and employ a Text-to-Speech (TTS) system to simulate the ground-truth. To reduce dependence on whispers, we learn phoneme alignments directly from NAMs, though the quality is constrained by the available training data. To further mitigate reliance on NAM/whisper data for ground-truth simulation, we propose incorporating the lip modality to infer speech and introduce a novel diffusion-based method that leverages recent advancements in lip-to-speech technology. Additionally, we release the MultiNAM dataset with over $7.96$ hours of paired NAM, whisper, video, and text data from two speakers and benchmark all methods on this dataset. Speech samples and the dataset are available at \url{https://diff-nam.github.io/DiffNAM/}

GraphHash: Graph Clustering Enables Parameter Efficiency in Recommender Systems

Deep recommender systems rely heavily on large embedding tables to handle high-cardinality categorical features such as user/item identifiers, and face significant memory constraints at scale. To tackle this challenge, hashing techniques are often employed to map multiple entities to the same embedding and thus reduce the size of the embedding tables. Concurrently, graph-based collaborative signals have emerged as powerful tools in recommender systems, yet their potential for optimizing embedding table reduction remains unexplored. This paper introduces GraphHash, the first graph-based approach that leverages modularity-based bipartite graph clustering on user-item interaction graphs to reduce embedding table sizes. We demonstrate that the modularity objective has a theoretical connection to message-passing, which provides a foundation for our method. By employing fast clustering algorithms, GraphHash serves as a computationally efficient proxy for message-passing during preprocessing and a plug-and-play graph-based alternative to traditional ID hashing. Extensive experiments show that GraphHash substantially outperforms diverse hashing baselines on both retrieval and click-through-rate prediction tasks. In particular, GraphHash achieves on average a 101.52% improvement in recall when reducing the embedding table size by more than 75%, highlighting the value of graph-based collaborative information for model reduction.

Enhancing Item Tokenization for Generative Recommendation through Self-Improvement

Generative recommendation systems, driven by large language models (LLMs), present an innovative approach to predicting user preferences by modeling items as token sequences and generating recommendations in a generative manner. A critical challenge in this approach is the effective tokenization of items, ensuring that they are represented in a form compatible with LLMs. Current item tokenization methods include using text descriptions, numerical strings, or sequences of discrete tokens. While text-based representations integrate seamlessly with LLM tokenization, they are often too lengthy, leading to inefficiencies and complicating accurate generation. Numerical strings, while concise, lack semantic depth and fail to capture meaningful item relationships. Tokenizing items as sequences of newly defined tokens has gained traction, but it often requires external models or algorithms for token assignment. These external processes may not align with the LLM's internal pretrained tokenization schema, leading to inconsistencies and reduced model performance. To address these limitations, we propose a self-improving item tokenization method that allows the LLM to refine its own item tokenizations during training process. Our approach starts with item tokenizations generated by any external model and periodically adjusts these tokenizations based on the LLM's learned patterns. Such alignment process ensures consistency between the tokenization and the LLM's internal understanding of the items, leading to more accurate recommendations. Furthermore, our method is simple to implement and can be integrated as a plug-and-play enhancement into existing generative recommendation systems. Experimental results on multiple datasets and using various initial tokenization strategies demonstrate the effectiveness of our method, with an average improvement of 8\% in recommendation performance.

One Model for One Graph: A New Perspective for Pretraining with Cross-domain Graphs

Graph Neural Networks (GNNs) have emerged as a powerful tool to capture intricate network patterns, achieving success across different domains. However, existing GNNs require careful domain-specific architecture designs and training from scratch on each dataset, leading to an expertise-intensive process with difficulty in generalizing across graphs from different domains. Therefore, it can be hard for practitioners to infer which GNN model can generalize well to graphs from their domains. To address this challenge, we propose a novel cross-domain pretraining framework, "one model for one graph," which overcomes the limitations of previous approaches that failed to use a single GNN to capture diverse graph patterns across domains with significant gaps. Specifically, we pretrain a bank of expert models, with each one corresponding to a specific dataset. When inferring to a new graph, gating functions choose a subset of experts to effectively integrate prior model knowledge while avoiding negative transfer. Extensive experiments consistently demonstrate the superiority of our proposed method on both link prediction and node classification tasks.